Dow + London Olympics Event

This project was under OBE marketing, directly working under the director of OBE marketing. Dow China was a large materials provider for various products during the London Olympics. The event for Dow was to showcase their cutting edge technology based products and solutions that were applied in the London Olympics.

Since the event was tailored to a Chinese audience, the design idea was to incorporate the Chinese spirit and dream through the eyes of the company. It was very important to be culturally relevant when choosing symbology. The stage background, banners, product displays, and even napkins were fully branded.